We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Introducing the new brand and packaging for TOM Organic

We are proud to launch the new brand identity and packaging for TOM Organic. The first and only range of feminine hygiene products accredited by the Australian Certified Organic organisation, all TOM products are 100% biodegradable, made entirely from organic cotton and free from chemicals,…

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Aesop brand extension with personality

Aesop has teamed up with the french APC fashion brand to create an awesomely daring brand extension. Post Poo Drops! What appeared to many to be an April fools joke is an actual product, available from both APC and Aesop stores. As a continuation of…

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Value and Values becoming more important in Retail World

2012 will continue to be a tough environment for retailers. Consumers have no reason to throw off their new found sense of caution and propensity to put saving ahead of spending. If anything 2012 may produce even more reasons for them to retreat with some…

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Retail – Survival of the Fittest

Holistic Retail Brand Experience. October is a very busy month for me when it comes to birthdays and certainly not least my wife’s! Having not ventured down Chapel Street for quite some time, recently we both decided that Chapel Street this year would solve the usual question…

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Re-think of Retail Paradigm Required

The world of retailing is changing and the bricks & mortar ‘only’ strategy is truly under threat. What is required from retailers is a new paradigm based on integrated retailing. That is where physical shops are simply part of the offer to customers – a…

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The Zara brand effect

In case you haven’t heard the screams from Bourke Street, one of the biggest fashion retail names has opened its doors in Melbourne. Following its successful launch in Sydney, Spanish brand Zara, now has flagship stores in Australia’s two biggest markets. It has been publicised…

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New Retail Theater – 7 of the World’s Best Store Designs

Welcome to the New Retail Era The world of retail is changing more rapidly than ever. On-line stores compete with off-line stores, fashion boutiques feature new ranges every month, and it seems almost everything can be made in China for next to nothing, creating undifferentiated…

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You are a Brand, regardless of what you say MUJI

MUJI is a highly successful Japanese retail company that sells a wide variety of household and consumer goods. What is interesting is their ‘non brand’ market positioning. They decree for themselves the status of not being a brand, but paradoxically it is the great clarity…

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Lego Fires-up the Imagination (a Lesson in Point-of-sale)

The Point of Point-of-sale Recently we wrote about adidas’ augmented reality campaign for their Originals product line. Augmented reality is fast becoming a ‘must-have’ for any brand designing an integrated campaign – especially those with a customer interface such as retail. Lego has recently launched…

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Old Values = Fresh New Retail Brand

London’s aBuzz About ‘Unpackaged‘ London has long been one of the worlds greatest retail cities – a place where new concepts are launched and sunk every day with barely a ripple to mark their passing. As they say in the classics – ‘If you can…

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G Star – A 5 Star Brand Experience

Fashion is one of those things that’s in our lives everyday and I must admit I don’t mind my fashion nor fashion brands, especially when one is so on brand and the experience you get (brand and all) is so memorable! Which label I hear…

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