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Value and Values becoming more important in Retail World

2012 will continue to be a tough environment for retailers. Consumers have no reason to throw off their new found sense of caution and propensity to put saving ahead of spending. If anything 2012 may produce even more reasons for them to retreat with some…

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Omni-channel retailing – A brand management mindset that is critical

We have been banging on for a while about the need for retailers to move beyond seeing themselves as channel specific marketers. They need to develop an integrated mindset that moves beyond seeing online and bricks and mortar offers as being mutually exclusive. Likewise they…

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