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Found in translation. A masterclass in global branding from Samsung

Samsung’s new ad in India is a masterclass in localization for global brands. As more brands look to the huge markets in China and India with a mix of enthusiasm and consternation, Samsung’s latest ad campaign created for the Indian market is hitting the mark.…

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Samsung Galaxy S7 Campaign – When reassuring brand ads get it wrong

Unbelievable Brand Messaging. It’s a Sunday night at our place and the new Samsung ad comes-onto the TV, kicking off with the statement: “At Samsung, safety has always been our priority”. It’s not often an ad is met with the instant derision to the extent…

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