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Samsung Galaxy S7 Campaign – When reassuring brand ads get it wrong

Unbelievable Brand Messaging. It’s a Sunday night at our place and the new Samsung ad comes-onto the TV, kicking off with the statement: “At Samsung, safety has always been our priority”. It’s not often an ad is met with the instant derision to the extent…

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Samsung's great piece of brand engagement for Mother's Day

Amongst all the cringe worthy ads bombarding us this Mother’s Day, Samsung stood out, beautifully connecting both mums and their siblings with the brand. With brands struggling to remain relevant, smart brand engagement is crucial. The Samsung ad, ‘#TextsFromMom’ is great reminder that once you…

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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models.

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Samsung and that selfie

Unless you were living in the darkest of holes in the past couple of weeks, it’s unlikely you missed the selfie that nearly broke the Internet. Posted by Ellen at the Oscars and featuring a number of A-list, grinning celebrities, the picture quickly became the…

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Samsung brand strategy: ‘Change everything but your wife and children’

More and more when I have been with friends in recent times the phone they are pulling out of their pockets is not an iPhone but a Samsung Galaxy smart phone. And as it turns out Samsung is probably the only other company that can…

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The Super Bowl: Brand Advertising Mecca?

Walking down a quiet Melbourne street on my Monday lunchbreak I almost choked on my sandwich as my thoughts were interrupted by the roar of a crowd from inside a bar which is usually (and understandably) dormant on a Monday afternoon. So who were these…

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Samsung may well be Samsunk!

I was reading with interest recently that Samsung Electronics has taken the wraps off a new, larger version of its popular iPad rival, the Galaxy Tab. The Australian Financial Review was suggesting that many see it as the biggest challenge yet to Apple’s dominance in…

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A Very Christmas Brand Map – Tracking Brand Loyalty

The brands we choose reflect how we see ourselves Each day we make thousands of conscious and sub-concussion decisions about the brands we wish to include in our lives. Our choice of which brands we choose to connect-with is often a reflection of how we…

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