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Dr Who gets brand refresh with first female doctor

The casting of Jodie Whittaker as the thirteenth doctor gives BBC sci-fi show a much needed brand jolt After 50 years, iconic British Sci-fi show finally gets female lead. The Time Lord from Gallifrey will regenerate later this year and history will be made. With…

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Lowe’s sci-fi inspired Holoroom brand gesture

US home improvement giant Lowe’s has now teamed up with some unlikely bedfellows to create an augmented shopping experience. Inspired by science fiction, Lowe’s are hoping their ‘Holoroom’ will revolutionise the way we plan and shop for home improvement.

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