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Marketing guru Seth Godin talks about Brand Authenticity

The differentiating power of brand authenticity When best-selling author, entrepreneur and marketing guru Seth Godin spoke with Brandchannel editor Shirley Brady about what brands need to do to stay relevant, authentic and innovative at the Brandemonium 2017 conference in Cincinnati, his view on the role…

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The way we buy has forever changed, has your brand changed too?

The way people buy has changed, and the world of business along with it. “The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren’t novelty. They are all we’ve got left” – So said business and marketing writer…

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