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Westfield’s OneMarket platform shapes up against Amazon

Westfield acts to level the playing field in this increasingly Amazon dominated marketplace. The world of retail has been shaken by the emergence of Amazon as the world’s leading platform like no other development in my 25 years of branding. If retailers aren’t kept awake…

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Death of the Shopping Mall – The changing landscape of retail

The world of retail has changed. Online shopping, online product and brand comparison, and the new shopping habits of consumers have significantly changed the retail landscape. Retailers, shopping strips and shopping centres have had to get agile in evolving the way they connect with and…

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Truly Deeply brand refresh repositions Colonnades Shopping Centre for customers and potential tenants

Truly Deeply’s brand communication work positions Colonnades Shopping Centre as a vibrant yet relaxed coastal hub and provides as compelling proposition to ‘sell’ the centre’s new fresh food precinct to new prospective tenants.

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