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UNs sustainable goals: What role does your brand play?

As brands and businesses we can have a profound impact on the world beyond just making money. Many brands are starting to realise the value of operating in a way which gives value to not only their bottom line but also to society. Ok, so…

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Brands lead from the top

  With every organisation there are actions that have a disproportional effect on a brand. As you go up the tree in any company it’s the people at the top, the exec level that have this the opportunity to have such an effect on their…

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Instagram for Brands – A few Useful Facts

Brands can no longer be questioning ‘should I use social media?’, but ‘how should I be better using social media?’ The times have well and truly changed, and any brand not already leveraging Social as part of their digital marketing strategy is falling further behind…

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The 5 levels of brand leadership – from Survival to Significance

Measuring your brand’s social standing Jeremy Waite (Head of Digital Strategy EMEA @Salesforce.com Marketing Cloud) in his book, ‘From Survival to Significance’ represents an interesting perspective on the way brands and consumers engage on social media. This is an area of brand management that is…

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Trends in Social Media Branding – The Cinemagraph has arrived

New social media trend for brands amps-up brand engagement. Facebook is now promoting the use of cinemagraph profile photos in the form of short loop videos. A cinemagraph is a mix of a photograph and a video. It creates a visual where one or a…

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Combating violence against women and their children: Our Watch Awards winners announced

The first annual Our Watch Awards were held on the 10th of September. The Our Watch Awards recognise and reward exemplary reporting of violence against women, in particular reporting that highlights the causes of violence and what we as a society can do to ‘stop it…

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Why Increasing our Intake of Refugees is exactly what 'Brand Australia' needs right now

Australia’s Brand Reputation has been taking a beating It’s been a pretty crap month-or-two for Brand Australia with our reputation taking a rightful whacking overseas thanks to coverage of the ‘Adam Goodes racist booing saga’ and ‘tennis bad boy’ Nick Kyrgios seemingly making a dick…

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Why a year of no advertising could be a brilliant strategy for Coke to build customer loyalty

Buy The World A Hope asks Coke to spend its annual $3 billion advertising budget for good. At first glance this plea seems like the fanciful daydreaming of a socially minded if naive group of well meaning world citizens, but I believe there is much…

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Very Cool Social Collaboration – The UN & IKEA Create Flat-Pack Shelters for Refugees

Brands Behaving with a Higher Purpose. News this week of the IKEA Foundation‘s ongoing collaboration with the United Nations High Commissioner for Refugees (UNHCR) to provide the UNHCR with 10,000 flat-pack Better Shelter units for refugee and disaster aid through IKEA’s Housing for All Foundation…

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This girl can – a campaign to inspire women to get active

Sport England has recently released a campaign called This Girl Can – an edgy campaign to promote exercise and sport to women. It tackles issues of self esteem and fear of women participating in sport and getting sweaty. I love this campaign it makes me want to get…

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Timpson’s smart gesture generates significant positive brand sentiment

A UK dry cleaning company has launched a great brand gesture that is getting the lots of attention for all the right reasons. Timpson has placed signs outside their dry cleaners across the UK offering the unemployed a free dry cleaning service to ensure they…

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Branding Cancer with selfies and cocks in socks

Hot on the heels of the girls raising money for cancer with their no makeup selfies, guys are now getting in on the action. Wearing nothing but a sock, the hashtag #cockinasock is now one of the most popular topics trending globally on social media.…

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