We're an agency with deep expertise in helping brands find their compelling point of difference. For more than 25 years we’ve paired strategic tools with beautiful design solutions to help business stand-out, transform and grow.

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Explore your brand in new contexts

The success story of Skam The young adult television show ‘Skam’ (English: ‘Shame’) has gained humongous success and large audience numbers throughout Scandinavia the past years and it all seems to elevate now as the 4th season will air, and the rights to an American…

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Instagram for Brands – A few Useful Facts

Brands can no longer be questioning ‘should I use social media?’, but ‘how should I be better using social media?’ The times have well and truly changed, and any brand not already leveraging Social as part of their digital marketing strategy is falling further behind…

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Why Micro Influencers are every brand’s best friend

Micro Influencers can build your brand for less than you think. When most brand owners, managers and marketers think of social media influencers, they picture top shelf celebrities with millions of followers charging $100,000 per mention. And whilst these mega-stars are leveraging their huge followings…

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Top 3 social marketing trends for brands

Drive your brand’s social marketing to the next level As social media matures and the dust begins to settle we’re getting a better sight-line on the role it plays for brands. Regardless of the size of your business and the category you play in, online…

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The Power of Consumer-Centric Lifestyle Brands

From boring and monotonous to creative and exciting – the success story of Samsung Mobile Thinking back to a decade ago, when consumers thought about Samsung, the image of a true technology and innovation company would spring to mind. Fast forward to now, Samsung represents a…

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The Simplicity of Being Nude – A Brand Delivering the Bare Minimum

Taking a Nude approach. Domestic glassware brand all about simplicity. Nude is a new domestic glassware brand that insists “simple is beautiful”. Nude want to appeal to a younger target market and brings a fresh new angle to a pretty out-dated and fair to say boring industry…

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Insta-rebrand leaves me a little… meh!

  Instagram made waves last week in the design and social media world by launching their much anticipated brand identity refresh, and UI overhaul to their loyal band of insta-obsessed-followers. The reason for the tech update is to create a better UI experience for users, paring back brand…

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Can Snapchat be an Effective Communication Platform?

As Instagram announces its changes to their timeline, are brands already planning for the future? Instagram have recently announced they will be gradually rolling out a new algorithm based timeline replacing the existing chronological format, with a broad roll out expected in the coming months.…

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American Apparel is Bringing Sexy Back

American Apparel returns to its roots in an attempt to revive the brand American Apparel, the Los Angeles based clothing manufacturer and retailer known for basic apparel and risqué marketing campaigns, has decided to bring sexy back, and propel it back to being at the…

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Major sponsors cut ties with Maria Sharapova, but for what reason?

Sponsors using Sharapova’s news to kill two birds with one stone. Choosing not to stand by Sharapova because of recent events? Or was it just the perfect excuse to move on without facing public backlash? Nike, the same company that stood by Tiger Woods and…

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A Clean Slate For Branding – Cuba Now Open For Business

The embargo has been lifted, so what’s next for brands wanting to enter Cuba?  When the US embargo was first placed on Cuba in 1960 (a whopping 55 years ago), it was referred to as “the blockade”. The embargo restricted trade and exports to Cuba, except…

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A Brand Manager’s Guide to Leveraging Social Media

Like it or not, social media is the new frontier of brand engagement. The role of brand owners, managers and marketers has never been tougher. With the channels to market that a brand needs to master increasing and morphing by the day, it’s all-but impossible…

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