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Easy Jet’s Look & Book, a Social Media Masterclass for Brands

The end of Instagram travel envy. The UK’s Easy Jet has launched a new booking app that takes their social media game to a new level. Look & Book is an app designed to turn Instagram travel inspiration into a reality. Look & Book identifies…

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Vero – True Social. Just another social app?

First of all, lets start with this disclaimer. If you can’t be bothered to keep up with yet another social media app then there’s no need to find out more about Vero. Because that’s exactly what it is, but apparently ‘with a twist’. Vero is the…

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Back to basics: 5 key things to consider before starting your website

So you want a website and you want it now. There are alot of easy ‘web page builders’ out there these days which allow you to create your website using the drag and drop method. That’s fine if you need to launch your site in…

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Top 3 social marketing trends for brands

Drive your brand’s social marketing to the next level As social media matures and the dust begins to settle we’re getting a better sight-line on the role it plays for brands. Regardless of the size of your business and the category you play in, online…

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The Power of Consumer-Centric Lifestyle Brands

From boring and monotonous to creative and exciting – the success story of Samsung Mobile Thinking back to a decade ago, when consumers thought about Samsung, the image of a true technology and innovation company would spring to mind. Fast forward to now, Samsung represents a…

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The Simplicity of Being Nude – A Brand Delivering the Bare Minimum

Taking a Nude approach. Domestic glassware brand all about simplicity. Nude is a new domestic glassware brand that insists “simple is beautiful”. Nude want to appeal to a younger target market and brings a fresh new angle to a pretty out-dated and fair to say boring industry…

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Insta-rebrand leaves me a little… meh!

  Instagram made waves last week in the design and social media world by launching their much anticipated brand identity refresh, and UI overhaul to their loyal band of insta-obsessed-followers. The reason for the tech update is to create a better UI experience for users, paring back brand…

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American Apparel is Bringing Sexy Back

American Apparel returns to its roots in an attempt to revive the brand American Apparel, the Los Angeles based clothing manufacturer and retailer known for basic apparel and risqué marketing campaigns, has decided to bring sexy back, and propel it back to being at the…

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Major sponsors cut ties with Maria Sharapova, but for what reason?

Sponsors using Sharapova’s news to kill two birds with one stone. Choosing not to stand by Sharapova because of recent events? Or was it just the perfect excuse to move on without facing public backlash? Nike, the same company that stood by Tiger Woods and…

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A Clean Slate For Branding – Cuba Now Open For Business

The embargo has been lifted, so what’s next for brands wanting to enter Cuba?  When the US embargo was first placed on Cuba in 1960 (a whopping 55 years ago), it was referred to as “the blockade”. The embargo restricted trade and exports to Cuba, except…

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A Brand Manager’s Guide to Leveraging Social Media

Like it or not, social media is the new frontier of brand engagement. The role of brand owners, managers and marketers has never been tougher. With the channels to market that a brand needs to master increasing and morphing by the day, it’s all-but impossible…

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Trends in Social Media Branding – The Cinemagraph has arrived

New social media trend for brands amps-up brand engagement. Facebook is now promoting the use of cinemagraph profile photos in the form of short loop videos. A cinemagraph is a mix of a photograph and a video. It creates a visual where one or a…

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