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A Social Marketing Cheat Sheet for Brand Owners and Managers

A Valuable Resource for Brand Owners and Managers One of the trends we are seeing playing-out in the world of brand is the rising importance of digital strategy and the smart people who have a handle on how brands should leverage this new and most…

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Instagram for Brands – A few Useful Facts

Brands can no longer be questioning ‘should I use social media?’, but ‘how should I be better using social media?’ The times have well and truly changed, and any brand not already leveraging Social as part of their digital marketing strategy is falling further behind…

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How Social Media will become a major influence on the way people buy in 2017

Social Media has already transformed consumer expectations of brands There’s no denying the way people discover and buy things online has dramatically changed and continues to do-so. Only ten years ago we were talking about how online and Google were changing the way people buy.…

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Why Micro Influencers are every brand’s best friend

Micro Influencers can build your brand for less than you think. When most brand owners, managers and marketers think of social media influencers, they picture top shelf celebrities with millions of followers charging $100,000 per mention. And whilst these mega-stars are leveraging their huge followings…

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The 5 levels of brand leadership – from Survival to Significance

Measuring your brand’s social standing Jeremy Waite (Head of Digital Strategy EMEA @Salesforce.com Marketing Cloud) in his book, ‘From Survival to Significance’ represents an interesting perspective on the way brands and consumers engage on social media. This is an area of brand management that is…

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The Video Content Trend for Real Estate Branding – Stranger the Better

The trend to video content in digital marketing is not a new one and we observed as it’s taken hold across different categories – and real estate was always going to be a monty. Video has the power to evocatively capture a mood and a…

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