In a world of diminishing brand loyalty, failure to create deep and engaging relationships will be devastating.

Blog

By Category


The Accenture Brand – A Snapshot of Social Sentiment

Word on the Web I couldn’t help but have a look to see how Accenture was faring with cutting their ties to Tiger. As a Tiger sponsor, none were connected more closely to his image than Accenture, and as was to be expected, the split…

Read more »