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Nike's Bowery Stadium – A Fresh Creative Brand Space

Last month the latest Nike Stadium location opened its doors – the Bowery Stadium in New York City. Nike Stadiums reflect the trend of many brands (especially those in retail) towards what we call soft brand messaging. Unlike traditional advertising whose function is to deliver…

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Spike Lee's Fresh Absolut Brooklyn Brand Campaign

The fresh off the block branding campaign for the limited edition Absolut Brooklyn directed by Spike Lee is now out. The integrated campaign features an ode to Brooklyn, Lee’s iconic New York home base by current beat poet Lemon Andersen. The campaign combines the brand…

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