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Social Media connects us to community with the results of the same-sex marriage survey

  When used for the greater good Social Media can spread positivity, incite celebration and connect us with community in a very powerful way. This was the case last Wednesday when rainbow colours and images of elation filled most of our social media feeds after…

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Apple Radio – continuing the brand's stretch and dominance

Brand dominance over every aspect of our lives, continues to drive Apple’s brand ambition. Like Virgin and a growing collective of brands who challenge the ‘one brand per category’ approach to brand architecture, Apple has continued to stretch their brand. No longer just about computers,…

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