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The meaning and origin of famous brand names

The story behind the names of some of the world’s biggest brands. If you’ve ever tried to create a name for a company or product, you will realise how hard it can be. You need a solid brand strategy and robust naming criteria. You’ll also…

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Fill Up & Drive On Starbucks Coffee Lovers

Converting forgotten suburban landmarks into engaging coffee brand experiences Starbucks has recently transformed an old gas station in Los Angeles into a new drive-thru coffee shop. The gas station has been out of use for 20 odd years, but Starbucks has brought it back to…

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Is this the future for Starbucks?

A Look at how Starbucks might respond to some key new consumer trends As part of their recently released 2015 Future of Retail report, PSFK asked some creative partners to leverage their trends to rethink the functionality of some of the biggest brands in retail.…

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Starbucks spelling, brand secret or myth?

Comedian Paul Gale thinks he is on to the real reason why Starbucks spells your name wrong. According to Gale, it is a purposeful brand gesture and its all part of the brand experience and a cheeky ploy to encourage social content and discussion.

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Starbucks Sucks – This Branding Game's a Tough Gig

It’s a Tough Gig this Branding Game. A pic that’s been doing the rounds of brand and design agencies – a hilarious snap of a Starbucks delivery van, revealing an unplanned brand message when the door is opened. Now we’re taking the pic on face…

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The Best Brands Keep Reinventing – Starbucks Open their first Coffee Lab

Starbuck’s Innovative Brand Leadership Challenger brands come in all shapes and sizes. Whilst we typically picture new entrant into a category with established market leaders, or a small local business competing against a host of national and international brands, the way we define Challenger Brands…

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Trend Report – The Visual Language of Brands (Chapter3)

The Third Chapter in our Comprehensive Trend Report Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends…

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Starbucks – A Social Brand Snapshot

Word on the Web Social Brand Snapshot provides a visualized cross section of current blogs, tweets and social mentions of Starbucks, providing an instant view of current brand sentiment. David Ansett, Brandamentalist If you’d like daily updates of our brand thinking, you can follow me…

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