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Frackman – A little brand taking on the heavyweights

I love to see little grass roots brands taking on corporate heavyweights and the top end of town and here’s on that worth 5 minutes of your time

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Revealing interviews offer honest insight into what it is like to be a creative

  Two Minutes with TGD is a series of brief interviews that expands on the themes of creativity, risk, and what connects us. The Great Discontent (TGD) is a magazine featuring interviews on beginnings, creativity, and risk. Starting in 2011 as an online publication, it…

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Undercoat: A reflection on trying to turn creativity into a sustainable business.

In late 2011, with a couple of friends, I started an online magazine. We had already worked together on different publications during our time at University, picking up a number of awards along the way. There was a mutual respect for our work — design,…

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The Stay Together Campaign injects genuine emotion into Skype’s communication

Earlier this year, Skype launched the Stay Together Campaign: an online call to action for real people to share their stories about how Skype lets them stay in contact. As is always the case with ‘real’ stories, the emotions runs high, even in the over…

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Storytelling through Creative Mapping

In an age of Google Maps and GPS, it’s not unreasonable to ask the question “Have all the maps been made?” This was the question posed to us by Hervé Senot at a recent Centre for Everything* workshop. Hervé took us through some unusual examples of…

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RM Williams – The Brand Storytelling is Critical

I have never experienced the pull of an authentic brand quite like I did years ago when I purchased a pair of riding boots. At the time I was an Economics teacher at a Melbourne High School, commuting to school on a motor bike and…

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2009's Five Best Brand Storytelling Ads

What Makes a Brand Ad? Most of the ads we see on TV have a marketing focus, that is their intent is to highlight a USP – Unique Selling Proposition such as a product or service feature of offer to compel their audience into purchasing.…

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