Blog

By Category


Australian feminine hygiene brands leagues ahead within the category in redefining the cultural narrative

Having recently moved from the UK, I’ve been impressed by with the wide array of beautifully branded tampon brands here in Australia in comparison with the English consumer range. Ladies are utterly spoilt for choice, gorgeous packaging from TOM Organics (I may be a tad…

Read more »

#ChocPlusWhat – Cadbury Dairy Milk joins forces with Vegemite

We are happy little Vegemite’s… with a sweet tooth! There has been some speculation whether or not Cadbury Dairy Milk would join forces with Vegemite, and last week the chocolate powerhouse announced it will create a Vegemite flavoured chocolate bar that will hit the shelves…

Read more »

Streaming brands being challenged by the elite in the music industry

Yesterday the media was awash with the news that hip-hop giant Jay Z, has recently acquired a music streaming company Tidal, in an attempt to counterattack streaming sites, like Spotify, Google Play, Pandora and iTunes radio for the way in which these brands have used…

Read more »