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Brands lead from the top

  With every organisation there are actions that have a disproportional effect on a brand. As you go up the tree in any company it’s the people at the top, the exec level that have this the opportunity to have such an effect on their…

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Apple launches eco friendly wallpaper

In a initiative to raise the profile of their recycling initiate Apple has launched a series of wallpaper art focusing on environmental themes. An important consideration for brands is their approach to their social responsibilities and how they work to counteract any negative impact they…

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