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T2 Big On Brand Lessons and a Great Cuppa

T2 brand purchased by Unilever A couple of week’s ago Australia’s fastest-growing premium tea chain T2, was sold to the world’s largest tea company, Unilever. The purchase price was not disclosed, but with annual sales around $57 million and a record of strong double digit…

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Unilever brand, Axe, launches new Apollo brand

Brands often give away trips like a weekend in New York, but now Axe, the men’s grooming brand, has a giveaway that it can say, without hyperbole, is out of this world.

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Share Happy – The Ice Cream Machine that’s a Delicious Brand Gesture

An Ice Cream Van for the Brand Experience Age Unilever have created an ice cream vending machine for the new age of brand experiences. [youtube DI-IO3kmxVc nolink]

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Trend Report – The Visual Language of Brands (Chapter3)

The Third Chapter in our Comprehensive Trend Report Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends…

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Trend Report – The Visual Language of Brands (Chapter2)

The Second Chapter in our Comprehensive Trend Report on the Visual Language of Brand Identity Last Monday we published the first section of our report into trends in visual language. Each Monday for the next five weeks we’ll publish another chapter. This week’s chapter focuses…

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