Blog

By Category


An invisible world captured on film

This Sunday marks the end of the Ballarat international Foto Biennale; so if you haven’t already paid it a visit, I recommend an excursion to our gold rush town to roam the streets, cafes and galleries for a tone of world-class photography. There is an…

Read more »

In the Press – Our new brand Identity for Bounce reported in Campaign Brief

A Brand Identity Revolution The recent launch of our brand identity for urban indoor activity centre ‘Bounce’ has been picked-up and report in Campaign Brief.

Read more »

UK Design Council Urges Businesses to Embrace the Value of Design

Thought Leadership and the Business Value of Design Following the release of a UK Government research report into the value of design to the UK economy, the UK Design Council welcomed the findings which demonstrate the crucial role that design plays and quantify the value…

Read more »

Kelvin Natural Slush Co. – Small Brand Big Personality

Following on from our post ‘Coffee Avenue – A Great Brand Experience on Wheels’, Kelvin Natural Slush Co., the brainchild of yet another corporate refugee turned foodie entrepreneur, just recently hit the streets in NYC, offering a more sophisticated version of a childhood favorite — the slushie. In an…

Read more »

Coopers' cheating beer brand

I like a beer, there’s no point hiding it, it comes hand in hand with the Irish Brogue. So naturally, I pay a little bit more attention when new beer brands are born. So I was somewhat intrigued when I noticed the huge billboards on…

Read more »

Brand Design; Evolution of the Coke Bottle

A Packaging Icon Few brands boast packaging that has gained iconic status – the ability for cultures all around the world to identify the product purely from the form of its bottle. Coke has long understood the brand equity within the proprietary bottle shape, maintaining…

Read more »

Home builders build brand differentiation with Design

Uninspired Living The home building market in Australia is typified by a bland range of home designs, brought to you by a range of equally undifferentiated businesses. Having worked in the space for a number of clients over the past five years, I would define…

Read more »

M is for Missing the point – when brand image goes wrong

Director of strategy and all things clever and witty here at Brand DNA, Peter Singline was quoted in this article in today’s B&T about the new City of  Melbourne brand identity. Pete also penned a sharp article on the matter which has been faithfully reproduced…

Read more »

Insult By Design – Melbourne's new brand identity

Recent article published in the Melbourne Leader in response to the launch last week of the new City of Melbourne Brand Identity. There has been much debate centered around the question of whether an international brand agency from Sydney was the right choice to design…

Read more »

A Wicked way to travel!

Hindsight is a funny thing. Travelling thousands of miles by road is not a new idea – campervan hire has been around for decades. However, a campervan hire company that caters specifically to the backpacker market – under 30’s – is a new concept, and…

Read more »