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Facebook and brand worlds collide thanks to VB

The pending ruling by the Advertising Standards Bureau (ASB) in Australia regarding user comments posted on beer brand VB’s official website will be eagerly awaited by all brand managers who use social media. The comments in question run the full gambit from vilifying sexual identity…

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VB's Product Innovation Drives Brand Cool Differentiation

Brand Experiences with Brand Differentiation Designed-in Australian beer brand VB has just launched a sales promotion based on a seriously smart product innovation – the disposable ice box. The ‘Esky’ as ice boxes are called down under is an essential piece of beer drinkining equipment…

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Trend Report – The Visual Language of Brands (Chapter3)

The Third Chapter in our Comprehensive Trend Report Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends…

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