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Shave time, not your beard with Virgin’s Beard Cap

Virgin Trains have teamed up with Great North Swim to create a product specifically designed to minimise facial hair shedding, proving there are no limitations when it comes to brand association.

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New Virgin Australia campaign positions airline as the ‘stylish’ brand

Virgin Velocity members received an exclusive preview of Virgin Australia’s new commercial over the weekend. According to the email we are supposed to “keep it between us for now” but I’m guessing that they won’t mind us sharing with our Madly readers.

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Has Chemist Warehouse got the Mix right?

In a bold move, Chemist Warehouse is moving beyond just advertising on radio to becoming a radio station brand. They are hoping this will be an innovative brand gesture to connect with their audience and drive sales. But have they done it right, or could…

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Trend Report – Visual Language of Brands (Chapters 4&5)

The Fourth and Fifth Chapters in our Comprehensive Trend Report Over the last three Mondays we’ve published the first three sections of our research report into trends in visual language. This Monday and next Monday we’ll publish the final chapters of the report. In this…

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Trend Report – The Visual Language of Brands (Chapter3)

The Third Chapter in our Comprehensive Trend Report Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends…

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The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, recognisable brands. Colour in Brand Design Every touch point of a brand plays a vital role in brand recall, but the…

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Mad Mex KOs Blank Brand Canvas

A Knock-Out Brand Canvas We’ve written many times before about the failure of most retail brands to leverage the window space of new stores whilst they’re preparing to open. “What a ripper of a brand canvas to leave blank!” we shout in frustration. “Why wouldn’t…

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Delivery Trucks – from Blank Canvas to Brand Design

We Love a Good Blank Canvas As a brand agency, there’s not much we love more than a great blank brand canvas that’s been spotted and transformed into a glowing gesture of brand communication. When we talk to our clients (and anyone else who’ll listen)…

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