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More than a car? Not more than a brand

When is a car more than a brand? Never! Specially when we don’t want to talk about the car, but we still have to sell them? Volkswagen latest campaign #morethanacar focused directly on the value of brand heritage to stir the emotions in the car…

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VW Brand Seriously Stalled

At the time of writing this blog on 6th of June 2013 VW Australia were seemingly refusing to address pressing safety and quality issues with its vehicles. In March this year VW in China took responsible action and recalled 380,000 vehicles and Singapore has more…

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The Truly Deeply 2010 Trend Report – The Visual Language of Brands

The Most Comprehensive Trend Report on the Visual Language of Brand Identity Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends…

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Top 100+ Volkswagens – VWCV Day of the Volkswagen 2009

A few weekends ago I was lucky enough to attend the VWCV Day of the Volkswagen 2009 meet. It was great to see so many different cars and people at the event. Celebrating 60 years of the Volkswagen Kombi, there was huge support from the…

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