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Uber and Westfield partner to offer customer waiting lounges

More disruptive thinking from Uber differentiates their brand offering. Ride sharing brand Uber and retail center behemoth Westfield have partnered to create waiting lounges for shoppers. Uber continue to think and act in a manner that is anything like their taxi brand competitors. When talking…

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Fashion Branding – Shopping the Runway with the L'oréal Melbourne Fashion Festival

Over the past weekend and the coming days I will be enjoying all that is glittery and glamourous at the L’Oreal Melbourne Fashion Festival and as such, I couldn’t resist writing a blog dedicated to it.  Earlier this year, I posted a blog on the…

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