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Federer and Uniqlo, an unlikely new brand partnership?

Things were remarkably different at Wimbledon last week when Roger Federer stepped onto centre court for his first appearance of the tournament, surprising us all by wearing new sponsor Uniqlo. Swapping his signature RF brandmark and ‘swoosh’ for the Uniqlo red squares in a lucrative…

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Brand win for Tennis Australia

It’s been awhile, but Tennis Australia has just had a major brand boost. Australian Nick Kyrgios has beaten world No.1 Rafael Nadal in four sets and now advances to the Wimbledon quarter-finals.

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