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Apple Vs Microsoft – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to…

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Microsoft Launches Windows Phone Brand

Global Marketing Push hits the Streets Just hours after the launch of the new Microsoft Windows Phone, teams of orange-clad Windows Phone Warriors have hit the streets of Paris talking New Phone Technology to anyone who’ll listen. The Windows software debuts today on 30 different…

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