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Yellow tail launches major US brand push with Super Bowl ad

Yellow Tail uses Aussie humour and cliches to promote their wine brand to Americans. Aussie wine brand Yellow Tail is making headlines as an outsider buying up big on the US Super Bowl. It’s also the first wine brand to air a Super Bowl ad…

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There's a Perfect Personality for Every Brand – You just have to know what you're looking for

Wine and people are not so different As this wine label demonstrates, a little personality goes a long way towards brand engagement. It’s likely customers in this category have a preferred wine brand, region and price point that directs their purchase behavior, but increased engagement…

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