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There's a Perfect Personality for Every Brand – You just have to know what you're looking for

Wine and people are not so different As this wine label demonstrates, a little personality goes a long way towards brand engagement. It’s likely customers in this category have a preferred wine brand, region and price point that directs their purchase behavior, but increased engagement…

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Brand battle: Get Wines Direct vs. Vinomofo

Online wine retailers Get Wines Direct and Vinomofo have very similar product and sales channels but very different brands. With such similar product offerings, can brand play a role in influencing sales?

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A mofo of a brand

I won’t lie; we here at Truly Deeply do enjoy a tipple. Some of us more than others. As a studio, we’ve well and truly climbed aboard the addictively awesome wine deals bandwagon that is Vinomofo. We’re hooked. Not just because the wine is great…

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The Crittenden Brand Critter – How Social Media Helps Keep Big Business Honest

The power of social media for having a conscience. The Australian newspaper last Saturday (15/2) had a great piece written by Blair Speedy that once again highlights the power of social media. It also highlights how big business, in this case Woolworths, can at times…

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Brand and packaging refresh for Delatite Wines

After many months in the making, we are proud to reveal our new brand work for Delatite Wines. This includes a new brand positioning, identity and packaging that brings to life the true spirit of the brand. The new identity system now provides a clear…

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