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The retail brand who never used plastic bags

Finally, there’s movement on plastic bags We’ve been entertained by the carry on over plastic bags by the giant retail brands Coles and Woolworths over the last few months. While the brands themselves may see this as them taking a leadership roll in an overdue change…

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The meaning and origin of famous brand names, part 2

More brands, more stories of how they found their name. Last week we looked at how Apple, Virgin, Nike and 3M, Durex and Kodak got their names. To read part 1 click here. This week we look at the stories behind more big name brands,…

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What will peak sugar mean for food brands?

It was interesting last week to see Coca-Cola get some local blowback from Woolworths on their new No Sugar Coke. Coke, a cornerstone in most supermarkets has been attacked over the years from many angles: constantly by perennial #2 Pepsi with the taste challenge; for…

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Woolworths free fruit for kids campaign builds on their differentiated brand proposition

Deliciously Good Brand Differentiation Australian Supermarket brand Woolworths have teamed up with celebrity endorser and fresh food campaigner; Jamie Oliver to introduce their latest in store brand initiative – fresh fruit. Launched in-store and driven by an above the line TVC campaign, Woolworths have come…

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Here come the milk brands

Things may have died down since the consumer backlash against big milk in Australia following Whaleed Aly’s piece on the project in May but I think we’re starting to see some of the effects in our Milk isle still today. While there was a immediate…

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Evidence that Woolworths Rewards has damaged the brand

One year on, evidence that Woolworths Rewards has caused brand damage and impacted the bottom line. When Woolworths relaunched their rewards programme in 2015, we commented that had the potential to alienate loyal customers and cause brand damage. Now, a Fairfax media report shows how…

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Good things happen when brands deliver on their promises

Keeping promises is not always easy, but it’s always a good idea. Brands spend plenty of time and energy on defining their competitive advantage, but what use is a differentiated value proposition if it’s not being delivered on in a substantial way.

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Changing consumer perception – ugly fruit and vegetables sold to combat waste

Last year we featured a blog on a French supermarket chain Intermarché who launched a glorious fight against food waste with their ‘Inglorious Fruit & Vegetables’ campaign. This was a great initiative, something that Australia has been in desperate need for. For too long we’ve been caught…

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Let's give smaller product brands a fair go

I recently stumbled across my new favourite cider brand at Taste festival in Melbourne, Lychee Gold. At an event where Rekorderlig was plastered everywhere I’m surprised that this small brand got a look in edgewise but by the end of the first night the small cider supplier…

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Retail Brand Theatre Is A Differentiator

Is a cost mindset killing the theatre? With all the focus recently on department store David Jones receiving a $2.15 billion takeover offer from South African retailer Woolworths, it has again raised questions around the future of department stores.

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The Crittenden Brand Critter – How Social Media Helps Keep Big Business Honest

The power of social media for having a conscience. The Australian newspaper last Saturday (15/2) had a great piece written by Blair Speedy that once again highlights the power of social media. It also highlights how big business, in this case Woolworths, can at times…

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Brands with the best and worst Christmas ads for 2013

It’s ‘that’ time of year again with many brands continuing to shove the old clichés of Christmas and plenty of price and product down our throats. However, it’s great that some brands are making a real effect to find interesting ways to truly emotionally connect…

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