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Audi Vs BMW – a Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to…

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The Accenture Brand – A Snapshot of Social Sentiment

Word on the Web I couldn’t help but have a look to see how Accenture was faring with cutting their ties to Tiger. As a Tiger sponsor, none were connected more closely to his image than Accenture, and as was to be expected, the split…

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Goldman Sachs Brand – A Snapshot of Social Sentiment

Word on the Web As some of the world’s largest financial institutions fight their way back to the top of the heap, it’s not all sunshine and kittens when it comes to their battered brand equity. We’ve illustrated a cross section of current brand sentiment…

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Tiger Takes a Break – A Snapshot of Social Sentiment

Word on the Web Given the flood of blogs, tweets and mentions on the latest chapter in the Tiger Woods saga, it’d be remiss of us to not take a snapshot of current social sentiment. As Tiger announces he’s taking a break from golf, we’ve…

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Starbucks – A Social Brand Snapshot

Word on the Web Social Brand Snapshot provides a visualized cross section of current blogs, tweets and social mentions of Starbucks, providing an instant view of current brand sentiment. David Ansett, Brandamentalist If you’d like daily updates of our brand thinking, you can follow me…

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Tiger Woods – A Social Brand Snapshot

Word on the Web Social Brand Snapshot provides a visualised cross section of current blogs, tweets and social mentions of Tiger Woods, providing an instant view of current brand sentiment. David Ansett, Brandamentalist. Brand Agency & Graphic Design Melbourne.

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