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Brands lead from the top

  With every organisation there are actions that have a disproportional effect on a brand. As you go up the tree in any company it’s the people at the top, the exec level that have this the opportunity to have such an effect on their…

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GUINNESS engages rugby fans with emotive 'Made of More' inspirational stories

It’s rugby season, it’s the year of Yes Equality and the best brand in the world :), Guinness have launched their most compelling and relevant campaign to date and that’s a big statement. The brand has reinforced their Made of More positioning and connected with rugby fans, Guinness…

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