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How American Baseball taught us the Golden Rule of Brand Differentiation.

Differentiation works in Major League Baseball too. Re-reading Marty Neumeier’s book ‘Zag’ this week, I was fascinated by the story of America’s shortest ever professional baseball, Willie Keeler. Wee Willie, as he was known back in the good ol’ politically incorrect days of the 1890s…

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Zag Brand Design – How taking a Different Approach can Make your Brand Stand Out

Sometimes, different is the Only Answer In our lives as brand strategists and designers we spend alot of time and energy helping our clients gain clarity about what their brand proposition should be in the market and how it should look and behave from every…

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