Brand refresh for a top tier insurance brand


Overview and result
Austbrokers Holdings Ltd is a diversified and vertically integrated insurance company operating across the full spectrum of risk management and insurance. The Austbrokers business has grown rapidly in recent years creating a group of insurance professionals powered by best of breed back office smarts. The brand strategy that was developed gave the organisation clarity on their differentiated value proposition to B2B audiences. The strategy defined key brand messages allowing the business to communicate those propositions to audiences for the first time. A fresh toolkit of visual brand language was designed to truly reflect the professionalism and intelligence of the business.


The problem
The Austbrokers business has been growing rapidly over recent years expanding its network and developing its proprietary tools and intellectual property to become the leading professional insurance group in the country. Austbrokers had a brand mark that was well respected and broadly recognized by the market, but no clearly understood brand strategy and a palette of brand visual language that no longer reflected the positioning of the professional business.

Ausbrokers Annual Report 2014 Cover

The solution
The visual language developed uses strong intriguing photographic metaphors that speak of a sophistication and knowledge that is multilayered. When unified with the modern type choices, colour palette and photography it paints the picture of a modern financial powerhouse with a gravitas of a top tier organisation.


How we helped Austbrokers
Brand strategy, brand identity, brand visual language design, website design, internal presentation templates, pull up banners, conference branding, key market messaging and design of their annual report and shareholder communications.

Ausbrokers Annual Report 2014 Spread

Client testimonial
Truly Deeply worked with us collaboratively to really understand our business needs and then developed a branding and visual language which positioned us a top tier financial institution. The outcome is a brand look and feel that aligns with our brand strategy and an identity that the business is proud of.  

Vanessa Lyons, Head of Marketing

Austbrokers annual report spread

Post a comment

Tags: , , , , , , , , , , , , , , ,