Brand identity and communications for premium Sydney retirement village

Becton Woniora brand photography

The change of brand communication for the Woniora project in Sydney saw sales enquiries increase 1,000% overnight. When property developers Becton chose to enter the retirement living market, they engaged us to work with them to build their brand from the foundations up.

We began by developing the Becton Retirement Living brand strategy that provided the framework for a highly valued, differentiated market proposition.

We then translated the brand strategy into a corporate brand identity and place brand image system for the brand. We applied the brand identity system to a number of projects around Australia designing online and print sales and marketing. Communications campaigns including websites, sales centre environment, marketing brochures, newspaper and online advertising campaigns, billboard and banners, village signage and sales tools.

“Your brand is the heart of your business and Truly Deeply are your heart surgeons. They have a fabulous capacity to come into an organisation, often in an unfamiliar sector, and work with you to unlock the drivers of business success and achieve absolute clarity about how you will engage with your customers in everything you do and say, everyday – your brand promise.”

Stuart Nicolson
Chief Executive Officer
Becton Living


Post a comment

Tags: , , , , , , , , , , ,