We were engaged by Breast Screen Victoria to update their brand identity system. BreastScreen Victoria offers free screening for breast cancer to woman within the high risk age bracket. As such Breast Screen Victoria had a number of stakeholders to be engaged as part of a successful brand identity re-design, including Government, staff, and clients.
The visual identity concept we designed communicated a sense of both support and empowerment with a fresh and uplifting colour palette. The new Breast Screen Victoria brand identity was applied to facility and head office signage and environment as well as website, brochures, posters and other printed brand communications.