Callista is a software development company who design and build administration systems for universities. We were initially engaged to drive the brand definition process in order to provide the organisation with clarity around their market proposition and competitive positioning.
Our initial brand strategy work led to our engagement to design a new brand identity for Callista, which was followed by a suite of brand communications including marketing publications, industry advertising campaigns and packaging for the software.
The design of the brand identity blended the visual cues of top tier professional services firms with cues from leading global software brands. The result was a clean, technical and professional typographic brand mark with an technical, information-led palette of supporting visual language. The visual language of the brand mark was carefully crafted to combine the cues of a global professional services firm with those of the big software developers.