The Actuator program had no visual language to draw upon to create their prospectus. They needed something unexpected and unique that achieved cut through with their target audience and caused excitement and interest. Their brief to us was to create a visually striking design that would do just this.
The Design Solution
The design was anchored around the combination of strong, bold type and vibrant, energetic imagery. We wanted to avoid cliche medtech images and people in lab coats. The imagery was tied together using a simple orange and black colour palette. The design really focused on bringing to life the energy, ideas, excitement and dynamic nature of business who operate in this space.