The Entrepreneurs’ Organisation 2010 brochure design

EO Member Guide

Beautiful Brochure Design. The Entrepreneurs’ Organization (EO) is a dynamic, global network of fast growth business owners with a vision to build the world’s most influential community of entrepreneurs.

EO’s mission is to engage leading entrepreneurs to learn and grow. EO Melbourne Chapter provides a chance for Melbourne-based entrepreneurs to unite, network and experience world class learning events. EO Melbourne approached us to design its 2011 Member Directory to be bold, inspiring and reflect the value the organization provides to members. We defined our task as delivering on the following strategic communication imperatives;

Too often Melbourne is represented by its lane ways, trams and coffee culture. We saw the opportunity to create a fresh and unique visual language for Melbourne, reflecting the way EO Melbourne members approach and experience both their home city and their businesses differently. We photographed Melbourne architecture and created a series of strong graphic illustrations which weave through the directory.

Successful Entrepreneurs
The EO Melbourne membership hosts a collection of many of Australia’s most talented and successful entrepreneurs. Member businesses span almost every conceivable industry from retail to professional services, from engineering to IT and almost everything in-between. EO’s great strength is in the network of experiences and skills their members share. The content design specifically made a hero of the members and the strength of this unique network.

Unique Life Experiences & Opportunities
EO provides its members with truly once in a lifetime experiences. From inspirational talks by figures of international repute such as Nando Parrado and Edward de Bono to up-close and personal presentations from leading Australian business doyens, EO Melbourne events are a high value part of the organisations brand messaging.

A Premium Piece of Brand Communication
The directory is a key brand positioning tool for EO Melbourne, to members, to sponsors, media and potential members and sponsors. As an organisation, EOI members are elite and the EO offer must be a premium one. The visual language of the publication design has been carefully crafted combining centered typographic treatments, strong graphic elements and deep blacks with striking bright colours, to create a strong sense of premium and flare.


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