Creating a new brand and category for Italian street food
With pasta as the hero, an innovative and vibrant brandled experience was created for Australia's first quick service fresh pasta. Now, Etto is the benchmark for the category.
The Etto brand identity captures the spirit of Italy without being cheesy, or claiming false authenticity.
Frozen yoghurt brand designed for health conscious foodies
Brand identity, store design and go to market collateral builds on frozen yoghurt trends, fresh food and the science of flavour to create a distinctive and healthy brand experience.
Franchise brand breaks the mould to become an authentic local
Brand overhaul expands the business and ensures it remains relevant, grounded by the humble potato.
An original identity system reflective of a local cafe yet still effective and scaleable to build a consistent but non-cookie cutter brand.
Brand activation and smart local marketing
With just one store in South Melbourne and limited budgets we had to find smart ways to build awareness and drive loyalty for the brand.
Redefining handmade designer jewellery packaging
Embracing heritage and reflecting design elegance to bring handmade jewellery to life.
A rich and engaging brand story, identity and packaging that reflects the founder's passion for Mexico.