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Black Swan – A richly unique brand experience

Cork + philosophical thought – Boring = RUBE (richly, unique brand experience). Black Swan Wines have come-up with a great example of creating a unique (and relevant) brand experience. Identifying the cork in their wine bottles as a ‘blank canvas’, Black Swan sought to create…

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M is for Missing the point – when brand image goes wrong

Director of strategy and all things clever and witty here at Brand DNA, Peter Singline was quoted in this article in today’s B&T about the new City of  Melbourne brand identity. Pete also penned a sharp article on the matter which has been faithfully reproduced…

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Insult By Design – Melbourne's new brand identity

Recent article published in the Melbourne Leader in response to the launch last week of the new City of Melbourne Brand Identity. There has been much debate centered around the question of whether an international brand agency from Sydney was the right choice to design…

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Get Ripped

HP recently ran a memorable guerilla campaign created for them by Publicis Malaysia for their high quality photo paper. Like all great campaigns – guerilla or otherwise – the creative brilliance is laser honed to the product proposition – HP produce high quality photo paper…

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Google Heaven

Ever wonder what your best working environment would look like? Would it include a slide, a games room, a ‘chill-out’ aquarium and plenty of free food, pool tables, posh lounges, massage areas and relaxing hammocks with a view. Meeting ‘pods’ in the style of Swiss…

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Like a Sex Machine…

We often talk about memorable brand experiences not having to cost the earth. This was well and truly demonstrated recently by the ‘Erotika Sexy Shop’ in Milan who attracted all kinds of interest with a low-budget guerilla marketing idea. Parked in the street outside their…

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The changing face of Pharmacy

Ducking-up to the pharmacy for a pack of Panadol may never be the same again. De Lairesse Apotheek in the Netherlands has completely re-defined the pharmacy experience through their paradigm shifting interior design. De Lairesse Apotheek pharmacist, Marjan Terpstra, specialises in natural and homeopathic medicine.…

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Swedish Swap Meet

Swedish furniture giant IKEA recently organised a ‘husselmarkt’, or swap meet for furniture at their Amsterdam store. Best know for flogging flat-pack designer furniture, the husselmarkt invited 250 people to bring along second-hand furniture (IKEA or otherwise) to swap with other like-minded others. To sweeten…

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I see the light

Dutch industrial designer Jonas Samson, has taken wall decoration to a whole new level. Samson has created a world first with his light emitting wallpaper, connecting people with the spaces they live, work, shop and play-in like never before. The wallpaper can be switched on…

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Smirnoff bar/club experience

Vodka brand Smirnoff was the first to kick off the alfresco bar trend with its fun inflate-portable bar/club. The bar which comprises of a number of cubes to create the overall effect. The cube can go anywhere, the beach, the park, the city – it…

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Brand Space – Nokia Silence Booth

Noise! It is one thing that mobile phone users have to escape from to use their phones properlly. Last summer Nokia made festival goers lives easier by installing Silence Booths at music events. Nokia created a brand space that help show the brand theatre and…

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A Wicked way to travel!

Hindsight is a funny thing. Travelling thousands of miles by road is not a new idea – campervan hire has been around for decades. However, a campervan hire company that caters specifically to the backpacker market – under 30’s – is a new concept, and…

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