Vodka brand Smirnoff was the first to kick off the alfresco bar trend with its fun inflate-portable bar/club. The bar which comprises of a number of cubes to create the overall effect. The cube can go anywhere, the beach, the park, the city – it is an all terrain vehicle of coolness. It invites creativity, through light shows and music, with a touch of ice. Smirnoff gives the occupants a ice cold, cool, edgy and fresh way to explore the Smirnoff Ice Vodka by giving them an experience they will always remember.