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The Six Golden Rules to Brand Extension

Building your business through brand extension During tough market conditions, brand or product line extensions might just be the best way for your business to stay healthy, especially if they’re not something you spend much time thinking about. When done right, brand extensions can either…

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Home builders build brand differentiation with Design

Uninspired Living The home building market in Australia is typified by a bland range of home designs, brought to you by a range of equally undifferentiated businesses. Having worked in the space for a number of clients over the past five years, I would define…

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Kylie named Australia's Strongest Personal Brand

Talent Inc!‘s Personal Brand Survey Released. Storm and Brand DNA in a Joint venture with entertainment management company Forum5 have developed a new personal branding consultancy; Talent Inc! Recently we combined our forces to put together a report on the strongest Australian personal brands. The…

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ABC and Herald Sun cover Personal Brand Report

More media coverage on the Talent Inc! Australia’s strongest personal brand survey. Seems when brand intersects with fame it’s sexier than ever.

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Channel 7 & The Age cover our Personal Brand Report

More coverage in the media of our Talent Inc! Australian personal brand report.

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International Media pick up our Personal Brand Report

It’s going global The international press are starting to pick up the results of our TalentInc! Australia’s strongest personal brand report. AsiaOne interviewed Federal Trade Minister, Simon Crean over the results of the report: ‘Trade Minister Simon Crean, who on Wednesday launched a multi-million dollar…

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The Michelin Man – A pumped up brand icon

The Michelin Man – Sumo or brand icon Just recently the Truly Deeply studio invested in some more character (not that we don’t have enough already) for the space we spend more than 9 hours a day in. We purchased an original statue reproduction of…

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Ecological Intelligence Impact on Brand Preference

Daniel Goleman’s new book Ecological Intelligence tackles the task of providing consumers with a simple but comprehensive process for understanding the environmental and social impacts of the goods we consume. He advocates ‘radical transparency’. A system whereby all the right technical boffins are harnessed to…

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When Brand Association Goes Wrong

When brands appear in mainstream media associated with an individual or an event, it can take the brand into new territory they’d never anticipated. I’ve never agreed with the old adage; ‘there’s no such thing as bad publicity.’ All brand expressions have the potential to…

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Personal Brand – What is your brand worth?

On a recent trip to NYC I came across a guy who had decided that instead of begging for small change that he would be better off delivering customer value. For an investment of one dollar you had some one you could curse, someone devoted…

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Mapping Brand Loyalty

The brands we choose reflect how we see ourselves Each day we make thousands of conscious and sub-concussion decisions about the brands we wish to include in our lives. Our choice of which brands we choose to connect-with is often a reflection of how we…

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Owning a mark – When a bracket is worth fighting for?

If you can’t beat em’, why not try and join em? I flipped across this article from the weekends paper and found it quite interesting. Why? Because Casella Wines owners of wine label ‘Yellow Tail‘ has found it necessary to own the square bracket […]…

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