It’s going global
The international press are starting to pick up the results of our TalentInc! Australia’s strongest personal brand report.
AsiaOne interviewed Federal Trade Minister, Simon Crean over the results of the report:
‘Trade Minister Simon Crean, who on Wednesday launched a multi-million dollar campaign to give Australia an image makeover, was amused to learn the prime minister had made the top ten. “We don’t even have to pay him (to do the ads),” Crean joked. “That should keep the 20 million (dollar campaign cost) down if we use Kevin.”‘
So far the report has popped-up in India, North Korea, Thailand, the US, France and the UK.