Talent Inc!‘s Personal Brand Survey Released.
Storm and Brand DNA in a Joint venture with entertainment management company Forum5 have developed a new personal branding consultancy; Talent Inc! Recently we combined our forces to put together a report on the strongest Australian personal brands. The report compiles the responses to the question; Which Australian has best developed their brand and their brand awareness?
The result is a list of people who have all been successful in defining who they are and what they stand for. What we discovered reinforced what we already knew to be true; having talent alone provides no guarantee of building a strong personal brand. Those with the strongest personal brands have clearly defined them, consciously built them over time, and consummately leveraged them to achieve the highest return possible for everything they do.
Kylie named at number one
Kylie Minogue came in first on the list with more than double the votes of second place getter Elle Macpherson. The top ten on the list were:
1. Kylie Minogue
2. Elle Macpherson
3. Shane Warne
4. Dame Edna Everage
5. Greg Norman
6. Steve Irwin
7. Hugh Jackman
8. Nicole Kidman
9. Kevin Rudd
10. Dick Smith
Here’s a word cloud we created of the top 100 strongest Australian personal brands showing the relative rankings of the list.
The media has picked-up the survey release and it’s starting to snowball. Channel 9 covered us this morning.