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The Buzzworthy Creativity of Dead Fly Art

Sorry for the Pun But a blog like this deserves a headline like that. We spotted these pics on the Curious Funny Photos (originally the work of Magnus Muhr) site and they reminded us that creativity is not always found in the places we think we…

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Herald Sun covers Gelati Sky

As Spring hits it’s all about Gelati Sky it seems, with the Herald Sun running an article on the cover of todays Business Owner section. It is great to see the Gelati Sky brand getting the recognition and profile it deserves. If you own a…

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How Far is Too Far for Brand Stretch?

A Trusted & Loved Brand Arguably, Australia only has a handful of iconic brands; brands with a rich history and tradition, brands that are recognised, trusted, and understood by customers around the country. Goulburn Valley could well stake claim for being one of those brands.…

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Monday Brand

Over a quite chat and a few beers in the studio we started talking about the creative thought process. A few off centered jokes later and the like, we started down the path of symbolism. Objects find their way into the realm of pop culture…

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The Great Texan Brand Identity Recycling Scheme

We Picked it First Following on from our article last week about the value of recycling brand identity elements comes this transatlantic/pacific love match. The story goes that the CFO of the City of Lubbock in Texas spotted the brand identity of the Shire of…

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Brand Experience – Beamvertising Guerrilla Projections

A new avenue of advertising for Brands with urban charatcer, is the ‘Dynamic projection in movement’ by Lumina Motion, Santiago de Chile. Developed to bring buildings and structures to life by transmitting realism to video projections, the projections bring a unique brand experience for the…

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Geltai Sky packaging featured on Dieline

Number One Packaging Site in the World The packaging design we created for Australia’s best Gelati; Gelati Sky has been featured on Dieline, the World’s No. 1 Packaging Web Site. This project was to re-design a range of packages for Gelati Sky, a boutique, premium…

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A Different View (Barcelona)

A Week of Learning Last week I spent an amazing four days in Barcelona with 300 of the worlds leading entrepreneurs attending a learning university. The learning events were fascinating, and the company stimulating to say the least. A quick Google of the speakers and…

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Increase your Marketing ROI with Blank Brand Canvases

The Mystery of the Blocked-out Store Window I was on my Sunday run the other morning, looking for any distraction from the headache of the night before, when I came across a familiar urban retail sight; the empty store with windows blocked-out by newspapers. Almost…

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A Lesson in Brand from Pablo Picasso

A Lesson from the Master Last week I was lucky enough to find myself in Barcelona, one sunny afternoon at the Museu Picasso. Walking the halls of the gallery, admiring the craftsmanship and creative evolution of one of the greatest artists of all time, I…

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Recycling Brandmarks – Why Not

You may be right in thinking Melbourne has a love affair with the letter ‘M’. Not sure whether Sydney has the same feeling towards the letter ‘S’. Regardless, in this age of recycling how about we start a movement in Melbourne where organisations wishing to…

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Cultural sponsorship or merely advertising?

In the past Venice was thought of as one of the most romantic cities in the world, these days it seems that the romance is fading and advertising is taking its place. Today the Venetian authorities are doing restoration work on the Doge’s Palace and…

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