Number One Packaging Site in the World
The packaging design we created for Australia’s best Gelati; Gelati Sky has been featured on Dieline, the World’s No. 1 Packaging Web Site.
This project was to re-design a range of packages for Gelati Sky, a boutique, premium gelati range. The story of Gelati Sky had such strong personality. It was based around Gelati Sky founder Paul Scalisi memories of growing up in Rome, eating gelati – ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation. The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA. The goal was to express these feelings through the package and the tastes through the flavors. The concept that we came up with was born out of these ideas. We combined the imagery of Italy with objects that looked like the flavor to create a unique, organic and scrumptious shape for each flavor. The packaging looks like it is part of memories and dreams from Italy.
Dave Ansett, Brandamentalist.
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