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The Great Texan Brand Identity Recycling Scheme

We Picked it First
Following on from our article last week about the value of recycling brand identity elements comes this transatlantic/pacific love match. The story goes that the CFO of the City of Lubbock in Texas spotted the brand identity of the Shire of Toodyay in Western Australia. The CFO of the City of Lubbock like the brand-mark so much he wrote to the folks at the Shire of Toodyay and asked whether they’d be happy to let them use it as well. The people of Toodyay – who are renowned for their hospitality, generosity and just being bloody good sports – said yes, and the rest is brand identity history.

A quick tweak of the Toodyay brand mark to reflect the ‘windmill heritage’ of the city of Lubbock, and we have the first recorded brand identity share scheme in history. At this rate we’ll have climate change, the ozone layer and possibly the GFC sorted by Christmas. It leaves me wondering what the original designer of the Shire of Toodyay brand identity is thinking about it all. I’d hope there’s some big ol’ Texas love heading his way.

Shire of Toodyay, City of Lubbock ID

Dave Ansett, Brandamentalist
If you’d like daily updates of our brand thinking, you can follow me on Twitter here.

3 Comments

  1. Reg October 31 2009, 8:18am

    Forget the logos Dave, how about the names?

    October 28, 2009 at 8:18 am
    Reply
  2. Domma November 30 2009, 1:29pm

    That’s quite remarkable Dave. How’s the tagline for Toodyay? Place of plenty – like you said maybe they or the designer will get ‘plenty’ from their friends in Texas!

    November 18, 2009 at 1:29 pm
    Reply
  3. david November 30 2009, 1:30pm

    Domma, very good – Not sure how much plenty there really is – both at Toodyay and by way of Texas honey.

    November 18, 2009 at 1:30 pm
    Reply

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Tags: Brand Agency, Brand Design, Brand Identity, Brand Strategy, code of visual langauge, Corporate Image, Graphic Design Melbourne, Lubbock, re-design, Recycling-logo, Toodyay

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