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The Perfect Gift Guide for the Design Tragic

The Festive Season Never Looked So Good Design Blog; Design Work Life has put together a wonderful selection of affordable Christmas gifts sure to make the morning of every design tragic. Whether you’re looking for staff gifts for your brand agency (ahem!) something for that…

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RACV – The 4 keys to perfect brand extension

The RACV has provided us with a perfect example of a brand extension with a product that leverages all the good work they’ve done building a reputation based on simple products you can trust and a great service ethic. The product is RACV home cover.…

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8 Ways to Kill a Creative Idea

From the mind of Illustrator Scott Campbell. As creative director of a brand strategy and brand design agency, one of my most critical functions is to protect the fragile spark of creative ideas, nurture them through initial client introductions and assist clients to recognise the…

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Coopers' cheating beer brand

I like a beer, there’s no point hiding it, it comes hand in hand with the Irish Brogue. So naturally, I pay a little bit more attention when new beer brands are born. So I was somewhat intrigued when I noticed the huge billboards on…

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Brand Design; Evolution of the Coke Bottle

A Packaging Icon Few brands boast packaging that has gained iconic status – the ability for cultures all around the world to identify the product purely from the form of its bottle. Coke has long understood the brand equity within the proprietary bottle shape, maintaining…

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5 tips for creating a unique urban brand experience

Using the streetscape as a form of media to engage with your target audience can be very effective and at the same time lift the spirits of our fellow urban dwellers. Here are 5 tips on how to make your efforts at seizing this blank…

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Big Ideas and Brand Distraction

At the end of a long hard day have you ever sat back and dreamt of escaping the constraints of modern life? I know I have. It’s what makes all the sea change programs and stories so appealing. So when recently I found myself watching…

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The Tiger Woods Brand – A $19 Million Economic Benefit

He’s still the talk of the town, state, country and the world. Eldrick Tont Woods known simply as Tiger Woods is arguably the greatest sports person of all time and is widely noted as the worlds first billionaire athlete. After his arrival in Melbourne on…

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Camper and the Art of Bold Brand Gestures

100% Barcelona Recently I spent a week in Barcelona attending a learning university with a few hundred of the worlds most exciting entrepreneurs. The event was held at a spectacular, but typical business-style hotel in the Port District. The day the event finished, I switched…

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Bold Brand Gestures Require Brand Relevance

A Brand Gesture to Write Home About Recently the Sydney Harbor Foreshore Authority created a remarkably clever sculpture at the Rocks to raise the profile of the precinct. More than 4000 cups of coffee were used to recreate the Mona Lisa, with milk added in…

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That's Showbiz – Personal Brands in the Spotlight

BRW’s Annual Top 50 Entertainers The most recent issue of BRW in Australia features the top 50 local entertainers listed by earnings for the year. Quoted throughout the feature was our Talent Inc! personal brand report, with our very own Mark Richards (sic) providing the…

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Marketing Cut-through; The Power of Blank Canvases

The Power of Blank Canvases Recently we wrote about the power of blank canvases to provide businesses of all sizes with a marketing advantage. We used the example of retailers, who religiously cover the windows of their newly-leased stores with newspaper rather than recognising the…

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