A Packaging Icon
Few brands boast packaging that has gained iconic status – the ability for cultures all around the world to identify the product purely from the form of its bottle. Coke has long understood the brand equity within the proprietary bottle shape, maintaining the authenticity of their packaging as it has evolved over the years.
Here’s a photo that shows the evolution from Coke’s first bottle, through to their current packaging – a snapshot of the fascinating visual history of this most valuable brand property.
If you’d like some help with identifying and developing unique properties for your brand, why not give us a call.
David Ansett, Brandamentalist.
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