Blog

By Category


Top 30 Veer Custom Typefaces

Following on from David Ansett’s post 25 Killer Custom Typefaces – A Brand Design Asset, who better than a font-house to lead the way with custom typefaces. Veer Ideas devotees have been making their own versions of the Veer logo. There are over 500 custom…

Read more »

Apple's New Tablet – A Sneak Peak at the Future

Finally it’s Here. After much anticipation fueled by rumors, half press releases, leaks and on-line buzz, the Apple iPad was released overnight our time. To update this blog which was written last year looking at predictions of what the new Apple Tablet would look like,…

Read more »

Brand Strategy is about the Value, not the Message

The Difference Between Message and Value In the past week I’ve had several conversations with clients, colleagues and our creative staff about the difference between brand messages and brand value. Brand is still a relatively young business concept and continues to evolve, mature and become…

Read more »

The Apple Tablet – A Snapshot of Social Sentiment

Word on the Web As the rumor-mill turns into a tidal wave of anticipation for Apple’s new tablet, we take a snapshot of what’s being discussed, tweeted and mentioned on the social networks and blog sites. A glance at the Social Sentiment word cloud below…

Read more »

The Unempowered Consumer.

The Australian Food News newsletter recently reported on research in the UK (by food and grocery experts IGD) that had shown British consumers have little confidence that their shopping choices can make a sustained difference on some of the major social, economic and environmental issues…

Read more »

A Brand for the person who is hard to buy for!

We love where our office is located in South Melbourne. Interesting cafés, pubs, restaurants, shopping  and a great market. We share the district with a lot of other creative businesses and a lot of brothels. Someone on the team mentioned that they heard a discussion…

Read more »

The White Stripes nail their Band Brand Design

Band Image What Indie band The White Stripes have done with their brand image is simply impressive. In an industry better known for rock star image than brand image, the example set by The Stripes would put many mainstream brands to shame. Quite simply, in…

Read more »

The Accenture Brand – A Snapshot of Social Sentiment

Word on the Web I couldn’t help but have a look to see how Accenture was faring with cutting their ties to Tiger. As a Tiger sponsor, none were connected more closely to his image than Accenture, and as was to be expected, the split…

Read more »

Engineering a brand evolution for SAGE Automation

When it comes to updating a brand finding the right look and feel for the brand is, naturally, vital. But finding the key expressions for the brand is just as important. Whether it’s for your customers, staff or the general public knowing what the highest…

Read more »

The Fine Art of Brand Seduction – Hermés Retail Brand Design Beauty

A Magical Execution of Retail Brand Design Occasionally we’re reminded that whilst not all brand expressions are born equal, all brand gestures have the potential to be sublime. Recently I came across a retail window display for fashion brand Hermes in their Maison Hermès store…

Read more »

Goldman Sachs Brand – A Snapshot of Social Sentiment

Word on the Web As some of the world’s largest financial institutions fight their way back to the top of the heap, it’s not all sunshine and kittens when it comes to their battered brand equity. We’ve illustrated a cross section of current brand sentiment…

Read more »

Apple's 12 Apps of Christmas

Apple Does it Again Continuing their fine tradition of festive season ads, Apple releases a campaign for Christmas 2009 featuring the iPhone and it’s ever growing store of apps. A great example of brand strategy creatively translated into memorable (and blogable) entertainment. [youtube m-cSF5yXJTw&hl]

Read more »