Apple Does it Again
Continuing their fine tradition of festive season ads, Apple releases a campaign for Christmas 2009 featuring the iPhone and it’s ever growing store of apps. A great example of brand strategy creatively translated into memorable (and blogable) entertainment.
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Absolutely brilliant! It’s funny you know, even when the normal iPhone apps come on the TV I always seem to reach for the phone and suss out what new apps there are – after watching this ad I’ve just done the same.
You’re right Dom, they’re highly addictive – I think that’s a big part of iPhone’s attraction.